We’ve already shown you how to create an event using a Facebook page. In this quick guide, we focus on how to promote events with Facebook’s paid ads. Create & Manage Accounts. promoting prohibited products – you can edit your ad and then resubmit it for a second review. Stories ads. You can choose from your previous uploads (i.e. Use Built-in Features On Your Tourism Destination Facebook Page To Promote Your Region. You can now go back to your profile and select the post you’d like to promote again with edited details. The ad set you get will depend on the objective you chose. Tip: For more inspiration, check out this article about creating a winning Facebook Ad. You may want to start with 10% of the revenue from the event to go towards marketing. Search on Facebook for Business Open Side Navigation MenuClose Side Navigation Menu. That number has likely risen in 2019, since Facebook now has over 2.27 billion monthly users. By promoting your event on Facebook, you get the following: More targeted people are likely to see and interact with your event via Facebook ads. You can use an event ad to retarget people who’ve shown interest in previous events. Management Tools . Also, your account won’t be disabled once high volumes of negative feedback is spotted for one or a few ads. Get the latest news for advertisers and more on our Facebook for Business Page . Under Ad type, select Click to message. Required fields are marked *. A while back I tried running an ad that promoted my Facebook group and got the same message. If you’re using Campaign Budget Optimization with 3 ad sets, set your campaign budget at around $100–$150/day. Tap Next. The caption may include up to 300 characters but note that characters after the third line will be truncated into an ellipsis (“…”). Facebook ads are 7 times cheaper than Twitter ads. Your Facebook ads can deliver astoundingly positive results when done right. The following pages let you set up Facebook ad sets. Budgeting for your Facebook Ads to promote your event can be challenging as well. However, one negative comment or spam report isn’t enough to block your ad or account. Facebook users spend about 20 minutes daily on the platform. Note: The Messages objective is unavailable when targeting India and selected EU countries. Step 3: Create a Real Estate Event Source Group. Unlike Google Ads, Facebook advertising lets you more simply leverage your event’s social community. Highlight your event calendar. That will send the ad to Facebook for further review. After you confirm that everything looks as it should, you’re ready to submit the ad. When your ad is disapproved because it doesn’t fully comply with Facebook’s policies – e.g. Before creating a Facebook event ad, you’ll first need to create the event itself. Don’t set yourself up for failure by making any of these common mistakes. eople just learning about your event but are similar to your most valuable target attendees. Tap Create Promotion. And remember, in this case, selling out is not something to be ashamed of. Enter the new destination of your ad into the box labeled "Choose a Facebook destination or enter a URL." So just use the Ad Manager. Press question mark to learn the rest of the keyboard shortcuts. Other than ads for contraceptives and family planning, you … Learn how your comment data is processed. Create Instagram Stories Ads in Facebook Ads Manager. Any other type of content that is not restricted or banned on Facebook entirely but has laws at a local, state, or federal level that regulate the age a user needs to be in order to obtain the content, will need to be restricted. You can create a Facebook ad in Ads Manager by following these steps: 1. Business Help Center. Advertise on Instagram with non-event campaign objectives. Once you have set up your ad campaign and ad set, it’s time to create your carousel ad! To begin, choose an objective. Now, how do you actually promote your event using Facebook ads? Indicate what you want to achieve: awareness, consideration, or conversion. You’ll have to be a page editor, admin, or co-host to the event to advertise it on Facebook. You could pick millions (if not billions) of combinations when creating … (Opt in to Billetto's emails. Facebook is cutting back on the types of ad formats your brand can promote. It’s a little more complex than just advertising your IG, But yeah long story short you can’t advertise Facebook profiles, or Instagram since it belongs to Facebook. On your Facebook page, click on the drop-down menu located in the upper-right part of your screen. About 68% of all online adults actively use Facebook. Run Engaging Contests or Giveaways. Event ads can help boost awareness, ticket sales, and RSVPs for your upcoming event. Support. Expect to target users by location, gender, age, income level, education, interests, behaviour, and more. Those are the prominent items you’ll notice in the Facebook Ads Manager. Step 2: Associate User Signals to Catalog. Then, enter the new destination of your ad into the URL box and … Professional Tools. Image Library), select free stock images, or upload new images. Unsubscribe at any time.). Bring on those registration and ticket sales! Since December 2018, Facebook made advertising more transparent. Expand Navigation HeaderCollapse Navigation Header. Ads with the Traffic, Website Conversions or Messages objectives. Better targeting options If your ad is leading offsite, I recommend selecting "Clicks to Website" or "Website Conversions". I’ve just set up a Facebook Shop in lieu of a website for my very new brand. your caption for the ad). One hiccup: You can’t specifically select Facebook Stories ads on their own. Facebook. If you don't like how the ad performed, create a new one or, better yet, several new ones. Searched around and couldn’t find any explanations :/. Business … Next up: Choose the type of Facebook event ad format that’s best suited for your campaign. 4. Include Branded Content ads to your Facebook page. In the Messaging apps section, select WhatsApp. You can use Facebook Insights and tools to find and segment your event attendees. Take advantage of Facebook’s detailed targeting capabilities to display ads to your ideal customers. You’d have to run page like campaigns or engagement posts to capture audiences/page likes and build sales, New comments cannot be posted and votes cannot be cast, More posts from the FacebookAdvertising community, Continue browsing in r/FacebookAdvertising. Follow these steps: Name your ad; Select the Facebook and Instagram pages; Select the “Carousel” format; Add your carousel ad images; Add your carousel ad copy; Add your carousel ad URLs; Select the call-to-action; Select/deselect image rotation 7 common mistakes inexperienced advertisers make. 2. Then it’s time to create your event ad. 3. Once you’ve filled out your media and link sections, the ad is ready for review. Follow this quick guide to get your message out there in time for a successful event you’ll live to remember. Before you set your Facebook ad live, I thought I would share some tips which have worked well for me when using Facebook click-to-call ads: 1. To do that, simply hit the “Place Order” button on your right. Using an image to “tease” your product and how it works requires compelling copy and images to build curiosity with your audience. In this full-screen format, photos display for six seconds, and videos can last up to 15 seconds. Obviously, don’t try running ads or promoting your page to an audience you shouldn’t, unless you want your permission to be revoked. According to Pew Research Center, Facebook has the highest share of typical social media platform usage. A Facebook event ad can cost as little as $1 per day. You’ll receive a confirmation message to let you know your event ad is live. Using our “Traffic” objective, we’ll get six-piece ad set consisting of: Desktop, desktop-right column, mobile Facebook ad, and Instagram mobile placements. In an effort to make Facebook advertising more effective, the company announced on September 15th that it would be putting restrictions in place. The next thing you’ll need to do is add media files to your advert in the “Media” section: Follow that up by adding a link to where you want attendees to take action: Here’s how it would look with the event ad details: It is the place to add your compelling copy, relevant event image, and other branding aspects. how to create an event using a Facebook page, Facebook’s specifications for each format, 6 Effective Strategies to Promote Your Sports Event, Promoting Your Food and Drinks Event: A Savoury Guide, How to Write a Press Release for an Event. The first thing to do is to select the image(s) for your ad. Create a new ad here: https://www.facebook.com/ads/create Begin by selecting the advertising objective for your ad. Test creative in your event ads to drive more registrants. Once the drop-down list shows, scroll down and tap on the Create Ads option. Now that you have successfully created one ad, a good next-step strategy is to create several ads for a particular objective, divide your Facebook budget among them, and see which one is the most effective. Log into your Facebook account. Choose your campaign budget and click Next. It is a fact: Your target event attendees are active on social media. How to choose where your ad goes. Your Instagram account isn’t set up right Go to Ad creation within Ads Manager. 2. You can create a dedicated Facebook Page to form a landing page for your event ads. Facebook will email you with details that explain why your post wasn’t approved. Facebook can help your large, medium or small business grow. After that, you’ll receive a notification letting you know if your ad was approved or not: If it was, the ad starts running, and you’ll be able to see your results in the Ad Manager. Build a Real Estate Audience. The Good News-- There's an alternative, and it only require a few more steps. Better exposure. To submit your ad click the ‘Place Order’ button at … So you can measure interest and sell event tickets via a ticketing site like Billetto or directly on Facebook. CREATE YOUR EVENT >>. Learn more about Facebook’s specifications for each format. At this time it's not possible to change the destination of an existing ad, but you can create a new ad with a different destination. By promoting your event on Facebook, you get the following: 1. Facebook needs at least 50–100 conversions per ad set per week to fully leverage the algorithm, so your ad sets need a reasonable budget for the Facebook delivery system to power your ads. Marketing on Facebook The Bad News-- You can't promote posts to ONLY FANS from your Timeline anymore. Once you’ve edited your ad, uploaded, and saved the changes, your ad will then be resubmitted for review. We mentioned earlier that 40 percent of people reported they … Learn about the funnel system and you can see how you can work around this. Promote recurring events using Facebook ads. 3. In terms of expense, ad budgets run the gamut. Now, Facebook is being more specific about what those promoted … (Or target new people who may be interested in an upcoming one.). For example, choosing “Traffic” under “Consideration” gives you this: Choosing “Conversion” objectives allows you to use either “Interested” or “Get Tickets” as your event ad call to action. Here’s what you can do: Ask Facebook what the deal is! As long as you are the admin of your Facebook Page, you can spend as little as $5 a day to promote your page or create an ad set to get your business in front of your ideal customer. We covered 20 mistakes that could ruin your Facebook ads, and more. Save my name, email, and website in this browser for the next time I comment. You’ll find it easy to publish engaging content and promote free content offers to attract more tourists. Place your order. These are based on campaign goals: awareness, consideration, or conversion. Billetto is a ticketing platform that helps you manage, promote, and host events. Expect three types of Facebook ads here. Your email address will not be published. You can use Facebook Insights and tools to find and segment your event attendees. A place for rookies and seasoned advertisers to talk about Facebook Ads. eople that already interacted with your event. If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu. Target the right prospects. You’d have to choose a better campaign type that suits your goals I think. Single image ads are much easier to create than carousel ads. This all affects your Facebook ad score and can even lead to ad rejection. They are also likely to spend more of their social time on Facebook than anywhere else. Creating an event ad on Facebook is not as tough as it may seem. Ad format will affect how your event ads look. And the overall budget can depend a lot on your future goals and what the expenses are for running the event. There should be a high percentage of negative feedback to total impressions and engagements. Again, be sure to check out Facebook’s guidelines concerning image, text, and video. These restrictions remove the ability for brands to take any post published on their Pages and pay Facebook to promote them by “boosting” them on their newsfeeds. 7 Reasons your Instagram ads aren’t delivering Use Instapage for your Instagram Ads 1. The steps for creating an ad for Instagram … • Reason 4 - "The ads just didn’t work" it's not something many people talk about, but it does happen. Next, it’s time to create the event ad itself. Set up an event page and start selling tickets in 5 minutes. Press J to jump to the feed. (YouTube is not a “typical” channel because it lacks instant messaging). Once you find out the cause of disapproval, you can now edit your post and create a compliant one. They’re included as a possible placement when you select Automatic Placements when creating your ad for the News Feed or Instagram Stories campaigns. That includes the best text-to-image ratio in a Facebook ad. Step 4: Create Real Estate Audiences. Run the Best Facebook Ads: Conclusion. Now, your advert is ready to go. How to Create a Facebook Ads Campaign. You can track your event ads’ performance at all times. We also recommend that you link your business account to your Facebook Page. That’s when I got an error message saying I couldn’t promote my shops “Facebook shop” page. Better segmenting. Instagram. Generally, if a business has the right things in place (product/market fit, systems to manages sales & fulfilment, and capacity), then we can get a positive ROI with FB ads , but sometimes it just doesn't work - it could be that the margins are too tight, or that their audience isn't reachable via FB/Instagram. This site uses Akismet to reduce spam. It used to be limited to 20% text, but Facebook has since made it an option for marketers to decide. Facebook users spend about 20 minutes daily on the platform. More targeted people are likely to see and interact with your event via Facebook ads. It also gives you better insights into how they behave on social media. Facebook event ads can help you quickly advance potential attendees through your marketing and sales funnels. Use Facebook ads for event promotion. People spend almost an hour a day on Facebook-owned social networks: Facebook, Instagram, and Messenger. For a $5 lead, set your ad set budget at $35–$50/day (at a minimum). by Walter Akolo on February 13, 2019 Leave a Comment. Getting your boost denied is pretty annoying, but at least you have the opportunity to edit and resubmit your ad. Size doesn’t matter; small mom-and-pop shops like Mama Crockett’s Cider Donuts can place ads just like Starbucks can, though budgets for larger enterprises … Then, the main field to fill up is the text field (i.e. Fill in the details of your promotion by setting things like Destination (where you want your ad to send people to), Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run). Create a real estate audience: Step 1: Set Up User Signals for Real Estate Events. If you'd like to delete a post from your profile that you've used in previous promotions, you will have to follow the steps above to delete the promotion, even if the promotion was in the past. After uploading products I was ready to start promoting on Instagram! (But it can reach as many as 4,000 potential attendees, according to Hootsuite’s Adespresso.). Choose your objective. Create & Manage Stores Global Pages Pages Manager App. Run A/B tests on everything. If it wasn’t, it could be because of any of the following reasons. Since this format allows for direct sales through Facebook I’m confused why I can’t use it as my brands website for an ad. You’re selling adult products or services. If your Facebook advertising strategy is focused on driving a high volume of traffic to your store, a simple image ad can provide enough information about your product to produce inexpensive clicks. Facebook … Because Facebook is familiar to most people, followers can easily comment, add ‘Likes’ and share your content with their friends. By using the Ad Manager to promote your posts, you keep control of how the post looks, how it's targeted and most importantly, whether it's promoted to ONLY FANS. Business Help Center. Filed Under: Event promotion Tagged With: Facebook ads, Facebook events, promoting an event, Your email address will not be published. To promote all your events on Facebook at once, you can showcase a …